Twitter is quickly becoming the daddy for uncovering breaking news stories. With how easy it for anyone to make a video and upload it onto the internet it’s becoming the first port-of-call for many news channels.
The recent events in the Middle East andNorth Africahave seen Twitter secure its status as the number one social networking site around at the moment.
Major news networks such as Al Jazeera were straight on to Twitter to find videos of the escalating violence and destruction from all the countries that have been going through some turbulent times.
The great thing about Twitter is that it allows the media access to areas which they are prohibited to enter. One thing a government can’t control is citizen journalism and this is what has allowed us all to see what’s been going on in the places we aren’t allowed into.
And it is Twitter’s new found uses which can be so beneficial to Public Relations. Especially to those specialising in writing press releases, Twitter can be a haven for discovering news stories and promoting their own business to attract work.
Any Public Relations agency not using Twitter are seriously missing out on a potentially huge advertising haven and are way behind the times!